Ecumen Names Lisa Hawks as Vice President of Brand & Growth
By Angie Andresen | June 9, 2026
SHOREVIEW, MN (June 9, 2026) — Ecumen, one of the nation’s leading nonprofit providers of senior housing and health care services, today announced that Lisa Hawks will join the organization as Vice President of Brand & Growth, effective June 15.
In this newly created executive leadership role, Hawks will oversee Ecumen’s integrated brand, marketing, sales, and communications functions. She brings more than 20 years of experience leading brand, communications, demand generation, and go-to-market strategies for high-growth companies and major enterprise organizations.
Her extensive background includes serving as executive vice president of marketing & communications at Nexben; vice president of communications at UnitedHealthcare; and director of communications and marketing at Best Buy. Her proven track record of aligning marketing strategy to business transformation, navigating complex regulatory environments, and building high-performing teams will be instrumental to Ecumen’s mission.
“Lisa’s leadership will help us more effectively tell the Ecumen story, deepen our connection to the communities we serve, and position Ecumen to lead at the intersection of aging, housing, healthcare, and innovation,” said Dr. Cyrus Batheja, Ecumen’s President & CEO. “She is a highly skilled connector and transformational leader who will help us build on our strong foundation while guiding the next chapter of growth, alignment, and impact for the people and communities we serve.”
Hawks holds a Bachelor of Arts in Communications from Augsburg University. She also serves on the Board of Directors for the Foundation for Social Connection in Washington, D.C.