The Classic at Hillcrest Greens Senior Living Community Now Open in Altoona, Wisc.
The Classic at Hillcrest Greens in Altoona, Wisc., managed by Ecumen, is now open and new residents are starting to move in.
“We’re so excited to open our doors,” said Natalie Robarge, sales and marketing manager at The Classic. “We’re busy scheduling move-ins, taking deposits and giving tours. Now that construction is complete, we are able to conduct tours of the entire building and grounds.”
The dining room is open and already has hosted family events, according to Dining Director Steve Knowlton, a prominent area chef (profiled here). Chef Knowlton’s menus emphasize fresh locally sourced ingredients.
The new community is located at 2455 Sawgrass Place in Altoona. It includes 99 rental apartments for people 55 and older — 63 designated for independent or assisted living residents and 36 for memory care residents. The memory care building is attached to the main building and has a separate entrance and secure courtyard.
The Classic has numerous common spaces including a spa/salon, exercise/yoga studio, bistro, chapel, game room and a two-story lounge area with a view overlooking a wooded area and bluff. Located on the former Hillcrest Golf & Country Club, The Classic senior complex is part of the Hillcrest Greens master-planned neighborhood, an intergenerational development that also includes single family housing, bay homes and townhomes on more than 178 acres of pristine woodlands and scenic rolling hills.
The community is adjacent to more than 65 acres of public park, with 6,000 feet of frontage on Otter Creek (a Wisconsin Class II Trout Stream), 3.5 miles of bike and walking trails and sidewalks, three ponds and park amenities that include a playground area, a pavilion, basketball court, pickle ball court, and a putting/chipping green.
Locally owned Rooney Properties is the developer of the Hillcrest Greens, and Heartland Contractors, a Rooney company, is the builder of The Classic, which will be managed by Ecumen. Ecumen, based in Shoreview, Minn., is one of largest non-profit providers of senior housing and aging services in the nation.
For more information, call the sales office at 715-839-0200 or visit the website at http://theclassichg.com/. Or stop in for a tour.
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Balck has been promoted to Senior Vice President of Administration and Chief Strategy Officer, and Murray has been promoted to Senior Vice President of Sales and Marketing and Chief Business Development Officer.
Balck’s new title designates her as the senior executive in charge of strategy and reflects her added responsibilities for Strategic Initiatives and Communications, along with her previous responsibilities for Human Resources and Organizational Development.
“Innovation is imperative for Ecumen’s success, and Robin is charged with bringing an expanded vision and a more disciplined approach to development of new products and services,” Roberts said. “Plus she will be in charge of ensuring that we achieve our Strategic Dashboard goals through enterprise-wide collaboration.”
Murray’s promotion to Senior Vice President reflects her growing portfolio of responsibility, and her title of Chief Business Development Officer recognizes the increased importance new housing developments play in growing Ecumen’s revenue, Roberts said.
“While expanding our traditional market-rate housing, Julie has been instrumental in establishing exciting new business models for growth through creative partnerships, such as Abiitan Mill City in Downtown Minneapolis and Zvago Glen Lake cooperative in Minnetonka,” Roberts said. “Also, she has substantially expanded regional marketing support to our sites and developed marketing strategies for attracting customers to Ecumen earlier in their senior years.”
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